BMW Blames Young People For Loss of Real Buttons In New Cars

BMW is about to release their most screen-dependent vehicles ever, reports Car and Driver: Step into the BMW iX3, and you'll notice something is missing: real buttons. The climate controls are fettered to the center screen, as is nearly every other feature, save for a handful located in the center console — at least the window switches are still on the doors... But don't blame a desire for larger profit margins; BMW's move away from physical switchgear and toward touchscreen dependence is the fault of younger buyers, according to one executive. In an interview with CarExpert, Vikram Pawah, the CEO of BMW Group Australia, said that young buyers prefer the newer controls... According to the executive, younger customers are less patient with their technology. "They want things done quickly, and they're multitasking," Pawah said. "And we have to keep that in mind. That's how customers are evolving. They are multitasking...." Tesla has always forced functions to its center screen; newer players such as Rivian do the same. And in recent years, established brands like Mazda and Mercedes-Benz have moved more and more functions to touchscreens. BMW's iX3 also includes a new safety feature — a side-radar that detects if a cyclist or vehicle is approaching, and delays the release of the electronic door lock "until the danger passes."

Read more of this story at Slashdot.